2024 Fall Dining Story

Creative direction for fall gathering campaign encompassing film, still and social capture for 6 product groups highlighting key features like extension leafs. Touchpoints included lookbook, direct mail, in-store signage, email, display, ecommerce, broadcast, paid & organic social, and YouTube.

Client: Ashley Furniture
Executive Producer: Cynthia Poloka
Production: Grain & Glass Studios
Lead Stylist: Emily Arthur