2015 Love by BIC Campaign

Celebrating the largest new product launch in company history the Love My BIC campaign highlights the unique brand culture, customer loyalty and innovative product offering the brand is known for. Partnering with 5 local artists inspired by the BIC writing instrument assortment the campaign celebrates the freedom to create and inspire. Each artist was given a photograph featuring an assortment of new BIC products and asked to interpret the collection through their unique style or genre (graffiti, pointillism, fantasy etc.) Their artwork formed the cornerstone of the campaign and was featured on catalog covers, social media, emails, tradeshow graphics, video and more.  2 select artists were chosen to create live, large format pieces of art at our largest trade show PPAI Las Vegas.

Client: BIC Graphic

Contribution: concept, campaign planning, artist partnership, photography + video direction (cameo @ 2:38) & collateral design