Sierra Sleep Brand Refresh
Creative direction for brand refresh transitioning a fast growing mattress brand into relevance with younger target demographic.
Touchpoints included in-store sleep gallery overhaul, activation zones at industry events (including High Point Furniture Market), ecommerce, paid & organic social.
Client: Ashley Furniture Industries
Window Displays
Refreshed Brand Palette
Social Activation
Posters
Site Activation
Sleep Gallery Wall Signage
Sleep Gallery Wall Treatments
Brand Swag For Launch Giveaways
Industry Launch Reel shown at High Point Market (October 2022)
Launch Coverage In Industry Publication