2024 Performance Fabric Campaign

Creative direction for performance fabric product introduction campaign encompassing film, still and social capture for 4 product groups highlighting key features that set Ashley apart in the performance fabric furniture space. Touchpoints included lookbook, direct mail, in-store signage, email, display, out of home, ecommerce, broadcast, paid & organic social, and YouTube.

Client: Ashley Furniture
Executive Producer: Cynthia Poloka
Production Partner: Grain & Glass Studios
Lead Stylist: Emily Arthur