2024 Ashley x Sealy PosturePedic Launch

Creative direction for Sealy mattress product launch campaign encompassing film, still, social capture and copy direction. As a co-branded awareness campaign all assets feature Sealy PosturePedic mattress with accompanying Ashley bedroom environments. Campaign touchpoints included in-store, paid & organic social, ecommerce, email, YouTube and TV/CTV.

Client: Ashley Furniture
Content Capture: Sealy Team
Concepts, Direction, Copy, Editing & Final Assets: Ashley Team