2024 Spring Refresh Campaign

Creative direction for spring campaign encompassing film, still and social capture for 14 new product groups. Touchpoints included print catalog, direct mail, in-store signage, email, display, out of home, ecommerce, broadcast, paid & organic social, and YouTube.

Client: Ashley Furniture
Executive Producer: Cynthia Poloka
Photographer/Videographer: Michael Nielson, Dave Spataro
Lead Stylist: Amy KK Creative